Antiques On Main LLC

Reedsburg, WI 53959

Company Memberships

Antiques On Main has been serving the community with successful sales since 2008. Our professional estate sale services provide advice and a plan to efficiently settle estates. Clients individual needs are met through a variety of services that include estate sales for whole or partial estates, consignment, and online sales.

Our expert team takes pride in serving families, which is showcased in the compassion, dedication, and attention to detail. We understand that each families situation is unique and having a caring person to guide you through these big and sometimes overwhelming decisions is important. We like to say we are here for you From Sort to Sold!

*Fully trained staff

*Detailed accounting of items sold

*Merchandise is clean, organized, and expertly displayed, and advertised

*Items are researched and clearly labeled

*Specializing in antique and vintage estate sales

Give us a call, we would be honored to host your sale.

Can't wait to see you at our sale. Setup was 3216.

Our Testimonials

Downsizing can be an overwhelming task. We have a house full of antiques and have been in our home for 35 years. After the decision was made to downsize, we realized how daunting the process of handling a lifetime’s collection could be. We wanted to ensure that each cherished item found the right new home and the task would be approached with both care and curiosity.

My husband explored options for an estate sale. We found Sarah at Antiques on Main. Sarah visited our home and carefully inspected our valuables. Her vast knowledge of antiques is amazing, along with the knowledge of today’s market of what will sell and what will not. She was very honest with us and due to the size of our collection we would need three sales. Sarah and her staff have been nothing short of remarkable. From the time they arrive to pick up our pieces to the time we visit at our sale – they are genuine, caring, friendly and always smiling.

Sarah's approach was both empathetic and methodical. She listened to our stories, understood the significance behind our belongings, and crafted a customized plan for every room. Her team's attention to detail meant that nothing was overlooked—from organizing possessions and sorting keepsakes, to coordinating the estate sales and donations. Their gentle guidance transformed what could have been a stressful transition into an inspiring journey of rediscovery, allowing us to honor our past while embracing a new chapter with confidence and peace of mind.

Each step of the process was handled with meticulous attention. Sarah took the time to research our more unique items, sharing stories about their origins and potential value, which made us see our belongings in a new light. Her team organized and displayed everything beautifully, respecting the history behind every piece. Communication was clear and timely; we always felt informed and supported. Even as sentimental moments arose—passing along a family heirloom or parting with a beloved collection—Sarah’s empathy and professionalism helped us through. We left each sale confident that our treasures were being appreciated by their new owners, and grateful for the care and expertise that guided us through this transition.

Her attention to detail is also impeccable with the bookkeeping. From the itemized sales list to wrapping up our sales in just a matter of days.

Looking back, we realize how fortunate we were to have found Sarah and her team at such a pivotal time. What truly set the experience apart was the sense of dignity preserved throughout. Sarah and her staff treated every object—and every memory attached to it—with reverence. They celebrated the significance of our past while encouraging us to look forward. The transition, once clouded by anxiety and uncertainty, became an opportunity for reflection and gratitude.
Downsizing is never easy, but with the right support, it can become a passage filled with respect, connection, and even joy.

Joe & Wendy D.
June 2025Joe & Wendy D BarabooJuly 2025

I could not recommend Sarah Reidel and her team from Antiques on Main in Reedsburg Wisconsin highly enough if you need estate sale services. She was recommended to me by another business person in town as I do not live in Reedsburg but I had inherited a property there. From my first meeting with Sarah I knew that she was the person I wanted to work with for my estate sale. Her vast knowledge was very evident, and just importantly if not even more so, I knew I could trust her. She proved me correct throughout the whole process, as she and her team worked tirelessly to put together an estate sale that I was totally impressed with and so thankful for. It was staged beautifully, and they had an unbelievable amount of items to sell. So my heartfelt thank you goes out to Sarah and her crew for a job extremely well done and very much appreciated!Lynette from Oxford, WI January 2024

Huge thank you to Antiques on Main!! Sarah stepped up and helped with an apartment clean out with a short turn around, guided me through the estate sale process which occurred recently. Honestly do not know what I would have done without her! Being across country it was great to have someone not only capable but trustworthy to help. I could not recommend Antiques on Main more highly.Cindy G. Battle Ground, WashingtonAugust 2023

Sarah is professional, knowledgeable and fair. Her dedication to ethics and equitable client outcomes sets her apart from other agents. My estate items traveled over 100 miles to be presented at her early July sale. The total sales were a welcome surprise!Linda P. from Wausau, WIJuly 2023

I inherited a home with 45 years worth of stuff and was so overwhelmed with where to even begin. Sarah and her crew were wonderful they came in and took care of everything from start to finish. Her fees were very fair and everything went so smooth. I would definitely recommend Antiques on Main to do your Estate Sale.Carrie S. - Reedsburg, WI October 2024

Sarah’s assistance with our recent estate sale was invaluable. She accommodated our very tight schedule even though her calendar was already booked. Her market knowledge and expertise were impressive. She made what seemed to be a monumental task an enjoyable experience. It was a pleasure working with her.Rick M. Reedsburg, WI.August 2023

Sarah and her staff did a wonderful job handling my parents estate sale. From sorting out the good from the bad , to hauling everything into town for the actual sale I was very impressed. The line item paperwork listing everything for sale to actual sale price was very thorough. Was very pleased and would recommend them to anyoneBob Z. from Menomonie FallsFebruary 2023

Being the executor of my parents' estate, I was really in need of professional guidance on how to successfully sell a houseful of furniture, antiques/vintage items, etc.

I was fortunate to contact Sarah and her competent staff at Antiques on Main! Sales procedures were communicated efficiently and all questions/concerns were addressed quickly...no drama...

Sarah is very knowledgeable in pricing vintage and antiques. I was especially impressed on how items were expertly staged in each room..I am sure this increased sales!

I would definitely recommend Antiques on Main for estate sale services...you won't be disappointed!Cheryl F. from BarabooMarch 2023

A couple of years ago, my husband and I decided to begin the “downsizing” of our home and the many “things” we accumulated and purchased over 50 plus years of marriage. Where and how do we begin this process? Garage sale, auction, and the list and discussion went on for a few weeks. We felt many of the items may have antique value, not knowing the value of the items, we decided to check out our local antique store.
The stop at our local antique store was the beginning of our relationship with Sarah and her staff. Sarah explained to us that she takes items on consignment and also does estate sales. We decided that an estate sale would be the best choice for us. She came to our residence and we walked through our home and shed and discussed what we were ready to part with. She was upfront and honest with us as to what she felt would sell and may not sell and we did have items of antique value. She explained her contract in detail and we accepted.
Sarah and her staff spent a couple of days sorting through and pricing our “stuff”, we enjoyed the conversations we had about the items and just getting to know each other. They were professional in every way, taking the time to price each item, and careful handling of breakable items. Since we chose the estate sale, our items were moved to the Lion’s Building.
The sale was Friday through Sunday, we stopped by each day to see how the sale was going and were happy that our items were selling even the ones that we weren’t sure of. Monday, we went and picked up the items that we did not sell, which wasn’t a lot, Sarah also took some items for consignment in her store. We again shared conversation and had some laughs as we were loading up. The final paperwork was finished within a short period of time and we received our check for our items that were sold.
I highly recommend Sarah and her staff, they are professional, compassionate, detailed and a wonderful crew to work with as it is emotional parting with “stuff”. My husband has since passed away and our children and I will someday have to make the final downsizing of our home. I will be contacting Sarah and staff when that time comes.
Thank you Sarah and Staff!
Sharon
Sharon Z. from ReedsburgFebruary 2023

Sarah helped us with an estate sale. You will not go wrong using her services. Sarah is very knowledgeable, professional, kind and so easy to work with. She made what we thought was an impossible event very possible and successful!Nancy N. Reedsburg, WIAugust 2023

Sarah was of great assistance helping me with items from my sister's estate. I did not know much of the value or current market for many of the items and she was very knowledgeable about all of them. She was honest regarding all items and made the whole process much easier for me.

I would highly recommend using her services if you ever have the need. Chris G. from ReedsburgFebruary 2023

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