In estate liquidations, marketing isn’t just a tool—it’s a bridge, connecting your business with the right audience to achieve success.

Our Seller Marketing Program is designed to help your sales stand out, attract engaged shoppers, and deliver results for your clients. With email campaigns, regional newsletters, and web and app advertising, you can ensure your sales are not only noticed but prioritized by motivated shoppers.

For over 30 years, Bethesda Potomac Estate Sales has been a trusted leader in the competitive DC metro area and a longstanding seller on EstateSales.NET. To promote a major spring sale featuring six decades of treasures collected by three generations, they used EstateSales.NET's new Local+ Email Newsletter.

The email was sent to approximately 10,000 EstateSales.NET subscribers and shoppers in the surrounding area. It offered exclusive access to shoppers’ inboxes, giving Bethesda Potomac 100% share of voice—meaning no competing promotions were included.

The email highlighted six standout items from the sale, generating excitement and encouraging recipients to click through to the EstateSales.NET website to view the full collection.

The results were remarkable: the sale achieved a 74% increase in daily sale views compared to their other listings. Their success shows how investing in paid marketing can help you reach more shoppers and achieve meaningful results.

While Bethesda Potomac successfully used the Local+ Email Newsletter, the program offers a variety of options to meet your needs, including web and mobile app-based advertisements with local, regional, and national reach:

Local Feature: Increases sale views by an average of 65%, highlighting your listing with an orange badge in local search results and email notifications.

Regional Feature: Expands visibility up to 250 miles, boosting views by an average of 114%. A green badge highlights your sale in nearby metro areas and regional emails, perfect for attracting broader audiences.

National Feature: Ideal for high-value or shippable items, this option connects you with shoppers across the country, delivering a 144% increase in views. Your sales are prominently displayed on the most visited pages of EstateSales.NET, ensuring maximum exposure.

Targeted email newsletters, like the one used by Bethesda Potomac, provide additional opportunities to connect with shoppers.

Local+ Email Newsletter: Reaches at least 10,000 local shoppers in geotargeted zip codes, featuring up to six images and a compelling description to draw attention to your sales.

ExploreMore+ Regional Email Newsletter: Expands the reach to one of 11 U.S. regions, engaging motivated shoppers across neighboring metro areas. With an impressive 45% open rate, it encourages shoppers to explore sales beyond their immediate vicinity.

These newsletters are effective tools for engaging a broader audience and driving traffic to your sales.

The Seller Marketing Program consistently delivers results, helping you achieve higher attendance and increased sales. By connecting with shoppers at both the local and national levels, you can deliver impactful services that demonstrate clear value to your clients. With options ranging from hyper-local targeting to nationwide exposure, the program ensures your sales reach the right audience, bridging the gap between your business and success.